From K to KING-Official Declaration of *KING = K + ING*

 

The K Logo wearing a crown has finally been declared the King of Logos.

 

Its name is none other than the “KING LOGO.” The copyrighted “K Logo” has now been reborn as a new brand philosophy with the formula “KING = K + ING,” a declaration that will be remembered in the history of global branding.

 

 

■ KING LOGO Shines on Lotte World Tower and Namsan Tower

 

 

This declaration was not just rhetoric, but was brought to life on the city’s landmarks. On the facade of Seoul’s landmark Lotte World Tower,

the phrase “LOGO KING = K + ING” was boldly displayed.
In addition, the sight of the KING LOGO, crowned in gold and glowing in the night view of Namsan Tower, left a powerful impression on citizens and tourists alike. In particular, the lighting of Namsan Tower drew praise from citizens as a “historic moment that declared the arrival of the K era.” This has been evaluated as not merely brand promotion, but a symbolic event signifying Korea’s leap as the central nation of brand philosophy.

 

 

■ Declaration from Professor Zelo Hwang

 

Professor Zelo Hwang, the world’s first AI Professor (KAI Professor) and creator
of the K Logo, the King of Logos, stated, “The K Logo is not simply a corporate logo, but a symbol that embodies the philosophy and spirit of the times of a nation,” and emphasized that “the formula KING = K + ING is not merely mathematics, but the official equation by which Korea will ascend to the throne of world branding.” He further explained that such a logo exists nowhere else
in the world, and the elevation of the K Logo to the KING LOGO is an unprecedented event in Korean branding history. He predicted that this philosophy will influence the branding academia and industry for decades, sparking a flame that will change the global branding paradigm.

 

■ Evaluations by Branding Experts

 

Branding experts analyzed this declaration as the elevation of a national asset.
Dr. Kwang-Sung Park, Ph.D. in Advertising and Education, and President of the Korea Broadcasting Arts Promotion Institute, commented: “The value of a brand goes beyond a simple symbol; when a profound story and philosophy accompany it, it achieves global influence. The KING LOGO is a declaration that Korea will stand shoulder-to-shoulder with the world in culture, economy, and philosophy.”
In addition, industry trademark experts proclaimed, “A brand is national competitiveness itself,” and stated that the evolution from the K Logo to the KING LOGO is a monumental event that strengthens Korea’s national brand power.

 

■ Future Outlook: The Throne of ‘Brand Korea’

 

The declaration of “KING = K + ING” is not merely a logo announcement.
It is a proclamation that the Republic of Korea will ascend to the throne of
global brands. On the world stage of economy and culture, the power of
“K” has already expanded through K-POP and K-Dramas.

 

Now, that influence is sweeping across the global stage once again.
A K-POP group that reached No. 1 on the Billboard chart has proven this.
Here, the KING LOGO stands as the pinnacle of “Brand Korea.”
It will become the central axis of Korean brands in the future.

 

 

A logo is the face of a company and the symbol of a nation.
The KING LOGO is not only an official formula embodying the philosophy of Korea but also a valuable asset for future generations.

 

Over the night sky of Seoul, the KING LOGO shone brightly.
That light was not mere decoration but a landmark declaration:

“Now is the era of the KING.”
And that landmark has begun to rewrite the history of world branding.

 

The K Logo has transcended to the KING LOGO—and now,
it has become the ultimate headline icon.

▶Contact: mulbulsul@gmail.com

 

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